Our Story
About Us
Second Innings Sports and Entertainment (SISE)
Founded in 2014 by Rudradeep Banerjee and Rwittika Khatua, SISE is a leading sports and entertainment management company representing some of the most prominent and respected brands in the industry.
We offer a comprehensive suite of services under one roof, including Talent Management, Sponsorship Sales & Brand Partnerships, and Jingata Music, enabling end-to-end solutions for brands and talent alike.
Our Capabilities
What We Do
Our expertise spans multiple verticals, such as:
Brand Endorsements
Brand endorsements with celebrated personalities from the sports and entertainment ecosystem.
Digital Video Campaigns
Conceptualisation and execution of digital video campaigns for national brands.
Influencer Collaborations
Strategic social media promotions and influencer collaborations.
Branding & Sponsorships
Branding and sponsorship associations between leading brands and sports & entertainment industry.
Our Process
How We Work
Strategic Alignment & End-to-End Execution
Strategic Alignment
Identifying synergies between talent profiles and brand visions to build authentic, high-impact partnerships.
Creative Campaigns
Developing engaging digital video campaigns, brand narratives, and multi-channel promotional strategies.
End-to-End Execution
Managing contracts, production logistics, media relations, and on-ground brand activations with precision.
Sustainable Growth
Building long-term client relationships and maximizing campaign reach across sports, entertainment, and digital platforms.